How Kooky Boutique Integrate Stickers to Reinforce Handmade Jewellery Business

 

"Jewellery is like the perfect spice - it always complements what's already there." - Diane Von Furstenberg 

What is a Handmade Jewellery?

 

Skilled artisans craft handmade jewellery through hand labour instead of using mass-produced machines. 

Each piece is created with special care and attention to detail. Artisans often use traditional techniques such as their hands and simple tools. Finishing a piece of jewellery may take hours or days, but the outcome is spectacular.

"According to a report, the market for earrings is projected to increase at a CAGR of 4.5% from 2024 to 2030. Earrings are among the most commonly worn pieces of jewellery for many women. Their simplistic designs complement other accessories like bracelets and necklaces. They are also standalone pieces of jewellery that make a statement."

The uniqueness and rareness of handmade jewellery is a valuable piece of art. 

Polymer clay, beads, brass, copper, gemstones, gold, silver, and other materials are commonly used to create such items. 

Engraving, soldering, or shaping each raw material takes a skilled hand. It gives each piece a more personal and unique touch.

Every item is crafted with great emphasis on individuality and craftsmanship and reflects the artist's skills, creativity, and unique style. 

People buy handmade jewellery because of its unique charm, exclusivity, and ways to support handicrafts and craftspeople.

About Kooky Boutique

Katherine shares that her business, Kooky Boutique, was born in June 2020 after the first Covid lockdown in Auckland, NZ.

It started when her sister asked if she could make macramé hanging plant into a pair of earrings. She gave it a go. And that's where her polymer clay journey begins.

Starting a small business from scratch is a challenging task. But Katherine managed to carry it along. 

She researched tutorial videos on YouTube and underwent trial and error by trying a few things about crafting handmade jewellery. The rest is history!

Her skills in crafting jewellery allow her to create various designs. She then maximises her skills and creates keyrings, pop sockets, car hangers, etc. All are made from polymer clay.

She is passionate about her crafts and ensures each piece is uniquely created to fit their customers' specifications.

Right now, she has 12k followers on Instagram while her handmade jewellery business continues to boom.

She also has a marketplace on Linktree. Follow her social media channels to stay updated, or message her for your orders.

How to Integrate Stickers to Reinforce Jewellery Business

Understand Your Main Goal

 

It pays to understand your purpose and the goal you want to achieve. Kooky knew she needed to reinforce her brand presence and identity, so she used art paper stickers for her branding and marketing tools.

Stickers are beneficial for businesses when done and designed well. Once you define your primary purpose, creating designs that align with your mission and vision becomes easier.

Design Stickers Creatively

 

Designing a sticker involves incorporating all your branding elements. It should align with your brand values and personality. Use crucial elements like colour schemes, graphics, and typography that resonate with your jewellery business.

There are various ways to achieve your goal. Create stickers for your specific needs. Say you want a custom logo sticker for branding or thank you stickers to express gratitude. Make different designs that suit your specifications.

Budget-Friendly Marketing Tool

 

Excellent marketing campaigns and advertising can boost brand awareness and attract potential customers. But this shouldn't break the bank. Custom stickers are cost-efficient and perfect for businesses with a tight marketing budget.

Paper-based stickers are among the cheapest materials for branding and marketing. Vinyl-based materials are a little more expensive than paper, but their characteristics allow them to be used outdoors, in water, moisture, and cold environments.

Incorporate to Packaging

 

Possibilities are endless when you integrate stickers into your marketing campaigns. Kooky Boutique creatively use stickers to brand her packaging. Customers can quickly identify and recognise where the parcel is coming from.

It also serves as a portable mini billboard that subtlety advertises your brand. These tools can also be used as seal stickers, freebies, giveaways, and more. 

Hand Out at Events

 

Another way to reinforce brand presence is to hand out stickers at events or trade shows. This strategy can generate word-of-mouth marketing and reach a massive audience. Customers can become your instant brand ambassador, which helps promote your business to potential patronage.

Printing stickers in bulk can save you money when used for trade shows and events. Ensure that they are well-designed and made from high-quality materials. Making a good first impression is vital to your brand memorable.

Final Thoughts

In print branding and marketing, A/B testing is crucial. It helps determine what works better for your business and resonates with your budget. Custom stickers have long been used in the industry to communicate, promote, and brand businesses. Kooky Boutique creatively integrates this tool into its packaging for brand awareness and identity.